SEARCH ENGINES .   VERSION 21 JAN. 2003 11:00 CET COPYRIGHT © J..P. KROL

SUMMARY : CONSIDERING MORAL RULES OF INDIVIDUAL CONSCIENCE FOR SEARCH ENGINE OPERATORS .

UNDER THIS HEADING WE WILL DISCUSS WHAT WE SEE AS PERHAPS THE MOST IMPORTANT MECHANISM OF CULTURAL DIFFUSION WHICH COULD DEVELOP AT THE BEGINNING OF THE THIRD MILLENNIUM : THE USE OF SEARCH ENGINES ON THE INTERNET .

THIS ESSAY HAS DIFFERENT LANGUAGES TO CHOOSE FROM:

FOR OUR DEFINITION OF CULTURAL DIFFUSION SEE :  EXECUTIVE SUMMARIES : CULTURAL DIFFUSION

GENERALLY SPEAKING SEARCH ENGINES ARE COMPUTER SOFTWARE SYSTEMS THAT CAN "TRAVEL" ALONG THE INTERNET , CAN "VISIT" EVERY COMPUTER CONNECTED TO THE INTERNET AND RETRIEVE DATA FROM IT , UNLESS THE PARTICULAR COMPUTER BEING "VISITED" HAS ADEQUATE SOFTWARE SYSTEMS TO PREVENT THIS .

BASICALLY SPEAKING THE SEARCH ENGINE THEN MAKES THESE DATA ACCESSIBLE TO ALL OTHER ONLINE COMPUTERS .

IN THE MOST SIMPLE WAY OF LOOKING AT IT , ALL ONLINE INTERNET COMPUTERS CAN BE REGARDED AS ONE COMPUTER AND SEARCH ENGINES ORDER THE DATA STORED ON THEM SO THEY CAN BE HANDLED IN A SENSIBLE AND ORGANIZED WAY BY THE PERSON USING AN ONLINE COMPUTER .

A VERY IMPORTANT ASPECT OF THIS ORDERING OF DATA IS GROUPING THEM IN "PAGES" WITH SEARCH RESULT S . ON THESE PAGES THE SEARCH RESULTS ARE PRESENTED IN A PARTICULAR ORDER ACCORDING TO CRITERIA THE PARTICULAR SEARCH ENGINE USES . THE PARTICULAR SEARCH ENGINE CAN ALSO COMPLETELY EXCLUDE DATA FROM BEING PRESENTED TO THE GENERAL ONLINE PUBLIC .

THE ORDERING AND EXCLUSION CRITERIA THE SEARCH ENGINE USES CAN BE FOR THE BENEFIT OF ALL ONLINE HUMAN USERS . THIS WOULD OBVIOUSLY APPLY FOR EXAMPLE TO EXCLUDING SUCH THINGS AS CHILD-PORNOGRAPHIC MATERIAL OR ADDRESSES WHERE MATERIAL FOR BIOLOGICAL WARFARE COULD BE OBTAINED .

IT COULD ALSO APPLY TO THE EXCLUSION OF NONSENSICAL AND TOTALLY IRRELEVANT SEARCH RESULTS IN SEARCH RESULTS PAGES .

ON THE OTHER HAND THIS MANIPULATED SELECTION OF SEARCH RESULTS ALSO ILLUSTRATES THE COMPLEX POTENTIAL AND RESPONSIBILITY OF SEARCH ENGINE OPERATORS TO INFLUENCE PUBLIC OPINION . PERHAPS EVEN THE GLOBAL MIND . . .

IN OUR OPINION GUIDANCE OF PUBLIC OPINION IS AN INEVITABLE ASPECT OF DEMOCRACY . STRAIGHT FORWARD CITIZENS HAVE A RIGHT TO ASSISTANCE IN THEIR INTERPRETATION OF REALITY. FOR THIS THEY DEPEND ON BENIGN SHEPHERDS, LIKE BENIGN RELIGIOUS LEADERS , BENIGN SCIENTISTS , BENIGN POLITICAL LEADERS, PUBLIC SERVANTS AND THE PRESS .

THE SAME MORAL RULES OF INDIVIDUAL CONSCIENCE , SHOULD APPLY TO SEARCH ENGINE OPERATORS .

DOMINANT ENTITIES SUCH AS DOMINANT STATES AND DOMINANT CORPORATIONS CAN AND WILL OPERATE DOMINANT SEARCH ENGINES. THIS IS THEIR RIGHT . . . IT IS THE "RIGHT OF EVOLUTION" . . . THE RIGHT OF THE STRONG . . . THE RIGHT OF REALITY IF YOU LIKE . . .

THUS THE DAY MAY COME, OR PERHAPS HAS ALREADY ARRIVED , THAT ONE SINGLE SEARCH ENGINE WILL ROUTINELY BE USED BY PRACTICALLY THE ENTIRE ONLINE PUBLIC WHICH MAY ONE DAY IN THE NEAR FUTURE ENCOMPASS THE GREATER PART OF OUR SPECIES . . .

BUT IT MUST THEN BE KNOWN THAT USING ONE SEARCH ENGINE ONLY CAN NEVER APPLY TO ANYONE EVEN REMOTELY INTERESTED IN REALITY . . . IN "TRUTH" . . .

WHEN CONSIDERING CULTURAL DIFFUSION IT WOULD BE IMPORTANT TO KNOW THAT SUCH A DISCIPLINE , OF USING ONE SEARCH ENGINE ONLY , WOULD ONLY LEAD TO THE SPREADING OF THE CULTURE OF THE ENTITY OPERATING THAT DOMINANT SEARCH ENGINE . . .

THUS THE FATE OF NATIONS . . . OF OUR SPECIES . . . COULD ONE DAY DEPEND ON THE MIND . . . THE BRAIN . . . OF ONE SINGLE "LEADER CREATURE" . . . OR EVEN A SINGLE . . . ORGANICALLY MALIGNANT BRAIN CELL . . . A REPLICATING ORGANICALLY MALIGNANT BRAIN CELL . . . IN THE MICRO COSMOS FROM WHICH HIS MIND EMERGED . . .

UNLESS DEMOCRACY, REAL DEMOCRACY , PROVED TO BE A STRONGER EVOLUTIONARY MECHANISM . . . AND PREVENTED JUST SUCH AN OCCURRENCE . . .

MORE

BACK

MOST RELEVANT LINK  :

FOR OUR DEFINITION OF CULTURAL DIFFUSION SEE :
EXECUTIVE SUMMARIES : CULTURAL DIFFUSION

THIS ESSAY HAS DIFFERENT LANGUAGES TO CHOOSE FROM:

COPYRIGHT © J..P. KROL

HOME